The short-form formula behind our 10M view reels

Short-form is not a shorter version of a long video. It is a different format with its own rules.

The first rule: earn the second second. If the opening frame does not create a question in the viewer's mind, nothing after it matters.

The second rule: one idea per video. Reels that try to say three things get remembered for none of them.

The third rule: shoot for the crop. Vertical framing, readable captions, and a visual payoff that still works with the sound off.